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5 ways to rethink online dating during COVID-19

Social distancing and self-isolation during COVID-19 are creating new and innovative ways to ignite relationships.

A funny, recent post on Bumble — “Healthy male with a strong immune system and robust Purell supply.” Got an instant reply with a woman wondering how he managed to get this “robust supply”. Turns out, he was pretty aggressive in his approach. We think his strategy may have shut down the conversation.  

Since COVID-19 has created social distancing –swiping, texting, FaceTiming, and online flirting have been on the rise.

This post has been updated since it’s initial posting. To date, COVID-19 has infected more than 4.5 Million people globally. And approximately 2.6 billion people around the world are in some kind of lockdown. As a result, people have had to be a little more creative with how that first meet-up might work.

The whole pandemic has settled itself into our day to day lives. There’s no question that because of the Coronavirus, we have seen an increase in work-from-home policies. By the way, active users on various online dating apps has increased by over 20%, according to App Annie.


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Online dating can be frustrating and time consuming, with limited if any results. Or maybe you just don’t know where to start.

Challenge number one right now is, no one wants to go on a physical date with anyone, let alone someone they don't know.

A lot of our clients aren’t sure if they’re going to date anyone right now. Some have considered pausing the whole online dating thing.

Despite a significant rise in dating service usage during the pandemic, dating app revenue is on its way down. Likely because of the massive pivots that have occurred. More and more are including in-app virtual dating features. 

At Shift Dating, we believe that it’s very possible that in-app virtual dating features will not only stick around but they may become another valuable revenue stream. We’ve always recommended including some initial virtual face time before meeting face to face. 

Given all the frustrations associated with self-isolation, our coaches have developed a number of solutions. Workarounds such as these help our clients keep moving forward during this tricky time

Here are 5 tips we’ve proven out. They are effective. And you we know you’ll start to see results. Our clients love them!

1. Take a bit more time to get to know the person you’re chatting with. 


Our Coaching team is much more focused on helping people prepare for their first FaceTime or Virtual date.

Now that they’ve had a chance to try it out, they wish they’d done more of this before. “It definitely helps weed out the frogs”, according to Tom, a recently divorced father of 2 and one of Shift Dating’s clients.

2. Meet in open spaces.


This is a great way to get out, get some fresh air. It’s very non-committal. 

When you feel like things are going well, you can suggest meeting up again. If not, then there are lots of ways to exit that conversation, such as, “I forgot, I need to go home and help my aged neighbour with their groceries”. Or maybe an online tuba lesson suddenly came up?

3. Safest sex. Ever. Avoid physical contact. 


Try the new safe sex. Maybe it’s time to explore phone sex or FaceTime sex. Check out this blog post on how to set yourself up for a successful virtual date!

After all, this isn't a good time to be swapping spit.

4. Consider being exclusive.


This could be a chance to hit fast forward and spend more time together. A chance to have free rein and just “hang out” without worrying about other distractions.

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5. Practice makes perfect.


Hey, you’ve got more time on your hands. So do your potential dates. Take more time and practice some new approaches. Opportunity costs are down right now– so, what could really go wrong?

As for all those who are still frustrated about being single, there could be light at the end of the tunnel.

Texting and waiting to meet up is already a standard part of online dating, and now there’s just more of that.

“I’m seeing a lot of pent-up energy out there that is going into online dating”. Says Rachel, just one of our Dating Coach for our Executive clients.

It’s a reality! People are going stir-crazy being cooped up inside, but there are lots of other ways to have fun: Sexting or phone/video sex are great ways to get hot without getting sick.

The coronavirus has flipped the world of dating upside down. It might be time to rethink how you approach it.

For one, there’s the less immediate monetary cost. So reach out! Secondly, people are in less of a hurry – so invest some time, and finally, don’t be afraid to try new tactics

It’s time to experiment with what works for you.

Everyone’s worked up and anxious with what’s going on. Potential dates want something to look forward to and someone to move forward with when things calm down.

This could work to your advantage. Remember, things often look darkest just before the sun comes out!

Join the growing list of happy clients who already have a head start.

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